Some companies work on a licensing strategy to be able to have the license of other brands in their products. Today we’ll talk about one of these cases. Although they could be in roads that apparently couldn’t be brought together, the Adidas company and the James Bond brand have come together in a campaign.
Adidas, the German multinational founded in 1949 and dedicated to manufacturing of footwear, clothing and other products related to fashion and sports, has collaborated with other brands before. In fact, last year Adidas launched a shoe collection inspired by The Avengers, the famous Marvel superheroes.
Many Star Wars fans are also happy with the brand because through the official website of Adidas, they can purchase slippers, socks, sweatshirts, hats, trousers or backpacks with the emblems and corporate colors of the famous film series. In addition, they argue for sustainability and comply with the Better Cotton Initiative.
Soon we will be able to see the popular Ultraboost sneakers with the black and silver colors, James Bond lines and the 007 numbers on the heels. The Adidas Ultaboost X 007 “No Time to Die” want to take the essence of the famous spy to all corners. The release of this footwear is expected to be parallel to the release of the new film.
Brand ambassadors from the fashion world
These types of synergies between brands help both to sell and develop their branding strategy. Probably, there will be fans of James Bond movies who buy these sneakers, it could even be the case that they have never dressed Adidas clothes but they do it because they are brand ambassadors of 007.
On the other hand, there will be people who like Adidas who will be happy because their favorite brand adds another license to their clothing catalog. It’s a favorable agreement in which both companies benefit and customers too.