In recent years there has been an exponential increase in the number of electronic shops of all kinds. The different economic sectors of activity have taken a leap to the internet to keep in touch with their customers, generate community and sell more.
It’s already common to see shops selling electronics, food, books or clothing that sell their products through an eCommerce or online shop. Then there are digital trading giants like Amazon or Aliexpress that charge millions of dollars each year and sell products of all kinds.
Brands have an important shop section on their official websites. Many companies have opted for almost all their websites to be store and leave a small page space for other sections. In the shop section we can see how they divide their clothes by sex, age, size, color, season or type of clothing.
But only the organization is not enough. To be fully efficient, descriptive texts and photographs of each garment must be added. It must be a text that defines the product, that comment its virtues, that indicates how to use it and on what occasions, that explains with which other garments can be combined and thus achieve a second sale, etc.
How to design an online fashion store?
In relation to the photographs, there must be shown several of them with a good quality. The photos should show the product as it is in order to avoid returns. Some brands are using three-dimensional designs that help with the presentation. You can even incorporate videos that help us to present clothes in a more attractive way. Having multimedia elements on the web is fundamental in an audiovisual society such as the 21st century.
A step further there is the incorporation of big data, artificial intelligence and machine learning. The relationship between customers and brands is getting close and users can upload their photos to the web to see how they feel about a dress, a T-shirt, a suit or pants. The digital transformation in the fashion world is a fact.
If we want to create an online store, there are plenty of free and paid platforms that will help us in that process of distributing our products on the net and thus achieve more sales.