Due to the impact of the COVID-19, the world has changed. All sectors of society have been shaken by this pandemic that has caused businesses to close, habits to change and new ways of life to be discovered.
The fashion world has also suffered the virus and most of the agenda programmed by many brands and companies in the fashion sector has been completely disrupted. Many consumers have been wary of going to physical stores to try on new clothes for fear of contagion. This health crisis has also affected online shopping.
Many fashion events have been cancelled during the toughest months of the pandemic and others have been postponed. Avoiding social contact has been one of the most important recommendations made by health authorities in all countries.
During this period that kept many people confined to their homes and blocked them from going freely in the street, some brands and fashion companies chose to present their clothing collections through videos and virtual catwalks that could be tracked from a mobile phone, tablet or internet-enabled computer. Social media was also very active and maintained a strong link between brands and consumers with positive messages and generating community, beyond seeking to sell products.
Sanitary measures on catwalks and fashion events
With the arrival of “new normality”, some companies already show their collections for small groups of people, journalists and influencers of the sector. To carry out this action, It is needed to keep a safe distance, measure the temperature at the entrances, that everyone wash their hands with hydroalcoholic gel and cover their mouth and nose with a mask.
Organizers of fashion weeks, brands and designers take the health of their workers and models very seriously. And until the last moment they will not make decisions regarding future catwalks Milan, Paris, Barcelona or Madrid.