Society is increasingly conscious to take actions to fight against climate change and the deterioration of the planet. This also affects our way of dressing and the fashion industry is also directly impacted by this problem.
Although it is true that decades ago the four seasons of the year were well dedined, today we can face increasingly high temperatures, that make it look like spring and autumn have disappeared in front of sudden changes in time.
You can see the effects of this weather change in the clothes that people wear. Clothing brands know that the duration of summer and winter has increased. Climate change affects clothing consumption and all the fashion sector.
Along with the periods when we don’t know which season of the year we’re in because, for example, it’s 25 degrees in December, we need to talk about other issues such as multi-function garments, clothing not associated with a particular season, or sustainable, Eco or green labels. References that several decades ago weren’t considered.
Sustainable Clothing and environmental care
Brands, fashion designers and dressmakers have set to work not only to cope with climate change, but also to meet social consumers’ demands and to implement this set of values in their creations. Sustainability is an important part of most companies and is managed by the corporate social responsibility department.
Despite this effort, some companies are still betting on fast fashion, which is a commercial strategy that advocates for clothing to be of short duration. These brands want people to consume low-cost products, but they don’t think about the future that will be left to next generations.