The crisis caused by the COVID-19 coronavirus has disrupted many routines and established ways of life in different social, personal and professional areas. Many people have lost their jobs and made the decision to think about where are they going to invest their savings. Fashion is very important for people, but with economic times coming hard, many will think if they are going to buy clothes weekly or monthly, or if they are going to wait a while to renew their closets.
The sector has suffered a severe blow and the fashion collections that were ready to take up shop windows in the coming months remain in the warehouses awaiting the evolution of this global health crisis. The industry is studying the new consumer habits.
Despite all this, we must be optimistic. A lot of companies in the fashion sector have rethought their sales strategy and business model and are working on new trends.
For example, because of confinement and telecommuting, many people decided to buy sneakers online to stay at home comfortably. Dress shoes and high heels have been relegated for several weeks because of the COVID. Comfortable clothing has been fundamental at this stage and experts believe that this will be the case in the coming months, due to the uncertain evolution of the virus and the possibility of new flare-ups.
Design masks are the new trend
It should be noted that accessories such as fake eyelashes have increased their demand, especially in the United States and other countries. When you cover your mouth to prevent the virus from spreading, only the eyes are exposed. And many people want to highlight this part of the face.
Facemasks have also had a huge sales boom and some companies that have taken advantage of this crisis, designing, manufacturing and selling this type of product have made significant profits. Companies must be very careful with this customized element since the health of people is at stake and although they want to manufacture facemasks with an attractive design, they must be ‘certified masks’ and comply with sanitary measures.