Since a few years ago to the present day, many brands have opted to implement the circular economy as part of their corporate social responsibility strategy. Companies in sectors like banking, energy, retail or sports teams take sustainability, waste reduction and environmental care seriously.
The fashion world is also working in this direction and some designers have already become aware of it. They show circularity in their clothing collections. Perhaps the best-known case in the world is the one of Stella McCartney. This brand explains society that they “believe that the future of fashion is circular: it will be restorative and regenerative by design, and the clothes we love will never end up being a waste”.
Undoubtedly, there are and there will be many brands in the fashion sector that will be reluctant or will have difficulty adapting their work to the circular economy system. Problems of economic resources, materials or production may arise for them.
But globally, contemporary society is increasingly conscious of the need for these changes. In order to be able to leave a better world to the generations that will come in the future, we need to educate the professionals from all economic sectors as soon as possible, also the ones of the fashion sector. Design schools already train the workers of the future.
Circular economy and fashion companies
Brands and companies have already adapted the circular economy strategy in their clothing collections. Below there is a list of some of those who have joined the Ellen Macarthur Foundation’s Make Fashion Circular:
- Salvatore Ferragamo
The rest of the companies participating in this initiative can be consulted on the foundation’s website.